The fashion industry is rapidly adjusting to the digital realia. AMBUSH is another fashion brand to announce its integration into the metaverse and web3 with the debut “Reboot” NFT collection.
Thus, the Japanese high fashion trademark gives a second life to its POW! jewelry by producing 2,022 awe-inspiring NFTs. Daring colors and glitter stand in the ground of AMBUSH’s “Reboot” NFT collection.
With this drop, AMBUSH is starting a project with a strong emphasis on community building among those who purchase exclusive digital designs. Thus, lucky owners of AMBUSH NFTs will be rewarded with special perks, physical products, events, special collaborations, and exclusive access to the new tokens to come. (Well yes, it's just the beginning!)
The POW! "Reboot" NFT drop was preceded by the collection for the FW22 season, featuring a range of knitwear like color-blocked cardigans, relaxed pants in classic shades of black and midnight blue, a hiking-inspired multi-cord drawstring hoodie, structural tailoring, and more. The collection was made by Yoon Ahn, both founder and creative director of AMBUSH. Yoon also started some experiments with the brand’s logo. Vivid color play within it symbolizes the intersection of nature and technology.
AMBUSH’s NFT “Reboot” collection is dropping on February 14. Find out more details on the brand's Discord and social media!
