On May 7, Curry Brand will announce the launch of basketball NFTs (“NF3s”) linked to real-time performance. For every three-pointer that Stephen Curry makes during the playoffs, Curry Brand will release three NFT basketballs free of charge to consumers on a first-come, first-serve basis.
Later in the month and throughout June, Curry Brand will continue to expand its presence in the metaverse through various NFT-related launches, including partner announcements, serum reveals, additional in-game avatar offers, a hero film release, and a mixology lab launch.
