Metaverse Fashion Week 2025

Metaverse Fashion Week Returns to Decentraland and Drops 22 Free Fashion NFTs

Claim Exclusive 3D Wearables by Leading Web3 Projects Like Hape, Another-1, 10ka and Nouns Amigos

London, April 9, 2025 - Metaverse Fashion Week(MVFW) makes its highly-anticipated return to Decentraland today, accompanied by an extensive lineup of exclusive, free digital fashion drops. Under the theme "Infinite Identities", this year’s event celebrates self-expression through avatar customization, and offers attendees the chance to claim 22 limited-edition NFT "Wearables" from leading Web3 projects like Hape, Another-1, 10ka, and Nouns Amigos.

This third edition of Decentraland’s Metaverse Fashion Week features over 47 international brands and designers, with sixteen presenting in immersive 3D showrooms alongside the runway. Attendees can collect the Wearable NFTs straight to their Web3 wallets or Decentraland accounts via interactive dispensers inside the showrooms.

"Self-expression and avatar customization is a defining part of virtual worlds, especially in web3 where we own all aspects of our avatars - from our clothes and skins, to even our name", says Bay Backner, Head Producer of Metaverse Fashion Week 2025.

By teaming up with top web3 projects to offer these free, exclusive Wearables, every MVFW attendee can feel part of that experience from the moment they arrive. Excitingly, we’re also welcoming new voices, like renowned 3D designer Jess Wiseman and streetwear brand Free The Youth, who will use MVFW to debut their first Wearable NFTs.

Metaverse Fashion Week 2025 opens at 5pm UTC today, Wednesday, April 9. The event also features six interactive runways, a program of live expert talks on the future of fashion, and daily quests for additional fashion collectibles. Entry is free and no VR headset is required. To learn more and access MVFW 2025, visit our website.

More Information: Four Wearable Highlights

• Nouns Suit MVFW25 by Nouns Amigos
  Nouns is a community-owned web3 brand that makes a positive impact by funding ideas and fostering collaboration. Nouns Amigos, the Spanish language Nouns community, launches two new Wearables at MVFW - the Nouns Suit by Luna and the MVFW Sombrero Vueltianoun by Nadiecito.
• Union Avatars Puffer Jacket by 10KA x Union Avatars
  Digital community 10KA will launch at MVFW as a luxury fashion brand, bridging the virtual world with real-life ownership. The showroom debuts an exclusive collaboration with Union Avatars, offering the creation of 3D avatars from 2D selfies and two new Wearables - the Union Avatars Puffer Jacket and 10KA Flux Shoes.
• Hape Hoodie by Hape
  Hape is a global digital fashion IP innovating in Web3 by merging fashion, culture, and technology to create unique experiences. Partnering with brands like Diesel and Jägermeister, Hape empowers growth through collaboration and ownership. Hape will drop two new Wearables at MVFW - Hape Hoodie and Hape Trousers, both in crisp white.
• Figuregot Sweater by Jess Wiseman for Figuregot
  Figuregot is the new brand by 3D designer, Jess Wiseman, merging digital with physical products. Wiseman has worked with Sidemen, Vexx, Doja Cat, Lil Nas X, and more. Figuregot will drop an exclusive virtual version of the Figuregot sweater from the brand’s launch collection.