With over 20 years of experience in the music, art & design industries, Dzanar Abbas-Zade has worked with leading names in the music industry such as Akon, Chris Brown, Ed Sheeran, Kesha, Jeremy Renner to produce visual designs and is solely responsible for the full digital brand experience of DJ Sam Feldt and his label, Heartfeldt Records.
Using Cinema 4D, Dzanar creates whimsical digital compositions from scratch using a proprietary lighting technique and spends hours researching color theory to create an alternate dreamscape with familiar objects and unexpected palettes.
Dzanar's Breaking Traditions project is a bold and innovative venture that encapsulates his passion for basketball, which he recognizes as more than just a game but also a means to break free from societal norms and expectations. In this, Dzanar intends to challenge the traditional paths and superficial biases and create a new narrative that celebrates individuality and personal choice. Additionally, he aims to showcase the transformative power of sports and its ability to foster unity among individuals. The basketball, representing the shape of the Earth, gives us a sense of the eternal, that which binds humanity together.
