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How to Promote your NFT Collection: Free and Paid Ways


Some people call it ‘a craze that will pass soon’ when someone else is excited and involved in the game. The NFT industry significantly shook the world. This is a milestone in the development of art, culture, and the world, in general. In addition, this is a great chance for many artists to come to the spotlight and significantly change their lives.

The NFT market welcomes all artists: from world-famous with a million audience on social media channels to beginners without community. A lot of creators release their NFT collections or separate artworks every day. We believe that you are a great artist and your artworks are unique. However, sometimes it’s not enough to grab the attention of the collectors.

It is all above to say the following: it’s necessary to promote your NFT Collection.

We have compiled a guide on how to market your NFTs and become a visible artist in the crowd of others. Read on and find out how to correctly present your NFT Collection to the world.

Why should you start promoting your NFT Collection

We can suppose that there are three main reasons why artists create NFTs: to make money, to follow trends, and to attract more attention to their art. No matter what the reason is, they can get nowhere without promotion.

So, let’s take a look at why the promotion of NFT Collections is crucial:

  • By promoting your art, you attract the attention of more people who are likely to spend their means on it. It sounds obvious, isn’t it? Nevertheless, some artists, especially beginners who do not have a marketing team, just mint NFTs and stop there. At present, sales go hand in hand with marketing and PR. So, if you want to make money, promotion is essential.
  • When you mobilize your efforts and try to do everything possible and impossible to get noticed, you get noticed. Passion and a true desire to become a recognized artist always pay off. Promotion will be beneficial both for your profit and personal brand.
  • By marketing your NFT Project, you grab the attention of not just collectors but other artists to collaborate with in the future.

And last but not least: when we see that an artist is a person of initiative who contributes to making his project visible, we always pay attention to it and feature it in our NFT Calendar.

10 the most effective ways to promote your NFT Project

For the last several months, we have been closely following the NFT industry. We have added a lot of drops to our calendar and social media channels and found out about many creators and their approaches to promoting their art. It helped us to analyze various ways of crypto art marketing and select the most effective of them. Take a look!

Free Ways of Promotion:

Add your drop to the NFT Calendar

submit nft drop nft calendar

NFT Calendar is the first calendar on the market where the best NFT drops from various marketplaces are gathered in one place. This is a great source for NFT collectors who do not need to rush from one marketplace to another to discover the greatest releases.

It takes just a few minutes to add your drop to the NFT Calendar. All you need to do is to fill in the form with the main details of your release:

  • the title of your NFT collection or artwork
  • details about the creator
  • description
  • the key visual of your drop
  • date and time of your drop
  • a marketplace where your NFT drops
  • the link to your release

Once you submit your drop, it appears in the list after a quick review from our team. The submission is free!

In addition, we feature some drops on our Instagram and Twitter where we have gathered a community of NFT fans.

To cut a long story short, you provide your drop with more exposure by adding it to the NFT Calendar for free. Sounds tempting?

Use your social media channels


Social Media Marketing is a great way to make yourself known. If this is an NFT Collection of several NFTs, artists post them on all their social media accounts and present each one. At least two weeks before the drop, it’s necessary to start preparing your audience for the release. Twitter, Instagram, Discord, Medium are the most popular platforms to showcase your drop. Tell what tools you used to create the pieces, the main idea behind the collection, your failures if there were any, etc.

Keep in mind that there are people who know nothing about NFT art. Also, prepare a set of posts where you explain what NFT is and why it makes sense to buy digital collectibles.

Create an eye-catching teaser of your NFT project

The main idea behind teasers is to show what your NFT Project is about but, at the same time, to keep the intrigue. Such a way of advertising usually arouses the interest of potential collectors, makes them stay tuned for more details, and not miss the date of the release. Post your teaser on social media and, also, give it to the marketplace to use on its website and social media channels.

Be creative (you’re an artist, of course, you will), and make the NFT world wait for your drop with excitement after watching an appealing teaser.

This kind of promotion is discussed directly with marketplaces. Based on our observations, some of them have a separate web page with featured drops. KnownOrigin, for example, creates such a page every week with 4-5 featured drops and a countdown to the release. MakersPlace also creates a page with the description of the drop, images or teaser, and countdown. Nifty Gateway posts a schedule for the upcoming week on the website and Twitter. If your NFTs get to the featured drops, marketplaces also promote them on social media. So, you kill two birds with one stone!

Ask your friends and colleagues to support your release

The community of artists is usually very supportive. If you ask your art friends and followers to share your NFT Project on social media, chances are high they will agree. When acting together, you will generate more buzz around your NFTs and make them possible to be seen by more people.

Start a thread on Reddit/Bitcointalk

Such platforms as Reddit, Quora, and Bitcointalk are very helpful when you want to spread the word about your NFT Collection. You can start a thread asking, for example, “What emerging NFT artists do you recommend to keep an eye on?” Using another account, you can give links to your drop and tell about yourself as if on behalf of someone else.

It may sound a little bit dishonest. However, this is not us who came up with this type of promotion. It is called crowd-marketing and is actively used in advertising.

You can also get involved in other discussions if you really have what to write. The more often your name appears across various channels, the sooner people will remember it.

Get to the newsletter

Most marketplaces, media, and other crypto platforms send newsletters several times per week. You can reach them out with a request to add your NFT release in the upcoming newsletter. It is most likely a paid promotion option but why is it on the list of free ones?

Three times per week we, from NFT Calendar, send newsletters with the best releases in the NFT space in our opinion. Basically, we choose several NFT Collections and feature them in our newsletter three times a week. If you add your drop to our calendar, first, and then actively participate in our community to increase your chances of getting spotted and featured by editors.

Paid Ways of Promotion:

Promote your drop on the themed social media accounts

There are several NFT communities on Instagram and Twitter that offer some promotion options for NFT art. If we talk about Instagram, they create a post with all the details of the drop, feature it on Instagram Stories, and can invite an artist for Instagram Live. To be honest, we do not know the rates but it’s definitely not for free.

Give a word to influencers

When it comes to increasing awareness, collaborations with influencers are the first type of marketing that pops up in mind. Most influencers have a loyal community who entrusts their recommendations and listens to their opinions. It’s most likely that an influencer will ask you for payment in crypto, other currency, or reward in the form of a piece of NFT art.

You can use influencer marketing in case you do not have prominent artists among your acquaintances who can promote your NFT drop for free.

Order a PR article about your NFT drop

It’s a good idea to write an article about your NFT Collection and distribute it through the most popular themed media. Besides, you can offer other formats of collaborations with media, for example, an interview with you. Usually, it’s a paid option. However, you can use Medium and write a blog post with all the details about your drop.

Extra tips on promoting your NFT drop

In addition to the most effective ways of your NFT Collectibles promotion, we are going to provide you with extra tips. Putting them into practice, your NFT project can’t help but stand out from hundreds of others.

Create a separate page about the drop on your website

If you have your website, create a separate page dedicated to your drop. Add all the NFT pieces with descriptions, and, also, tell how, where, and when collectors can get them.

Become a collector

Collecting NFT pieces created by other artists is a good way to start making yourself a name in the NFT Universe. If you purchase someone’s NFT artwork, share this event on your social media, tagging the artist, he is likely to share your post on Instagram Stories. You will expand your audience this way, thus, the number of potential collectors.

This is a strategic step and a small contribution to your future NFT release.

Initiate the collaboration

Digital artists team up with musicians, fashion brands, celebrities, animation studios to release NFT Collections. The first reason why they do collabs is to enhance their artworks with the aid of other professionals. The second reason is that they exchange audiences and expand each other’s fan base. It’s not about monetization when we speak about the first collaboration but it’s definitely about recognition.

You can reach out to other creators and offer them your assistance. Do not give up if you get no answer. Sooner or later, someone will notice your effort.

Organize a Giveaway

Organizing a Giveaway of NFT that makes part of an upcoming collection is a popular practice in the NFT community. You can give away whether NFT collectibles or physical pieces of your art. Artists usually hold giveaways according to this scenario: everyone who wants to participate has to follow the artist on Instagram/Twitter, tag a friend in comments, share the post on Instagram Stories or retweet, etc.

It’s an extra buzz around your NFT Collection, an opportunity to gladden your followers, and also get discovered by more people.

Join the themed groups on Discord and Telegram

There are various chats on Telegram and Discord where creators get acquainted, communicate, and share their crypto art. Just do not spam in the chat, giving links to your NFT every 10 minutes! Join the discussions, be polite, and try to do your best to make participants of the group remember you and your style.

Start promoting your NFT drop in advance

We have already mentioned that a lot of NFTs drop every day, therefore, there is some risk of getting lost in the stream. Try to rouse interest in your NFT collectibles at least 10 days before the release. You can start with a teaser, and then reveal the details of the drop little by little.


Having our NFT guide on promoting your non-fungible tokens at hand, your NFT drop can’t help but become successful. Try different types of promotion, choose those that work the best for you, and put them into practice. May as many people as possible hear about your NFT collections and the results always exceed your expectations!