It's no secret that the P2E game phenomenon is gradually penetrating all areas outside the digital realm. Thus, the record label and entertainment giant Warner Music Group (WMG) seems to have joined the crypto craze by teaming up with the blockchain-based trading card game Splinterlands.
The partnership between WMG and Splinterlands promises never-before-seen opportunities for the musicians behind the record label to create their own play-to-earn games.
"I don’t think we can underestimate how massive the opportunity around P2E gaming is. Our partnership with Splinterlands pulls focus to our artists and their music as we all work together to develop and maintain tokenized games," Chief Digital Officer at WMG, Oana Ruxandra commented on the deal with Splinterlands
As one can judge from Oana Ruxandra's statement, the collaboration will be beneficial for both fans and creators, who'll acquire an additional source of monetization by means of in-game NFTs and other tokens.
Alongside, the CEO and co-founder of Splinterlands Jesse "Aggroed" Reich is glad to partner with Warners Music Group to build a strong relationship based on "intersection of gaming, music, crypto, NFTs, DeFi, and blockchain."
Interestingly, in late January, WMG announced its partnership with the web3 platform OneOf “to create exclusive NFTs for a range of legendary music artists.”
