One of the most anticipated events in the fashion realm, the Decentraland Metaverse Fashion Week is being held between March 24th and March 27th. The never-before-seen show will provide both brands and visitors with out-of-this-world new experiences. The greatest news is that anyone can attend the show for free, while any purchase will require a hefty sum in ETH on your crypto wallet.
The Decentraland Metaverse Fashion Week (MFW) joins over 50 fashion titans and big digital fashion companies under one "roof." American designer lifestyle brand Tommy Hilfiger has claimed its presence in the Decentraland show alongside Dolce & Gabbana, DressX, Roberto Cavalli, and many others. The Metaverse Fashion Week participants, including Tommy Hilfiger, will be displaying their new collections on the runway shows, exhibition VR spaces, during concerts and afterparties within a three-day fashion craze in Decentraland. Most clothing items and capsules showcased by high fashion brands will be available for purchase both as NFT wearables and real-life apparel.
Tommy Hilfiger is known to partner with Boson Portal, a metaverse marketplace located in Decentraland's most fashionable district. There, neighboring with other top-notch representatives of VR fashion, Tommy Hilfiger will be showcasing its exclusive limited-edition and 1/1 items.
“Consumers can teleport their avatar to the virtual store and shop a select range of limited-edition products from the Spring 2022 Tommy Hilfiger collection,” Boson Portal commented, adding: “Visitors will encounter floating 3D renders of signature styles, including the varsity jacket for men, the madras shirt for women, and a unisex hoodie featuring the iconic Tommy Hilfiger logo.”
Tommy Hilfiger Decentrand store has prepared a mass of perks for its metaverse buyers. Everyone, who purchases the branded NFT wearable, will be able to get one of the physical items, like, for example:
- Prep Crest Logo Hoody
- Butterfly Denim Halter Mini Dress
- Prep Crest Madras Check Seersucker Shirt
- Prep Crest Varsity Jacket
The Decentraland Metaverse Fashion Week will definitely broaden the brand's opportunities and increase its influence in both IRL and metaverse. Thus, it's not Tommy Hilfiger's first attempt at the web3 space. In 2020, the brand launched the Tommy Island in Animal, and last year it partnered with Roblox for the Tommy x Roblox Creators collection. They both were a real boon. It feels like Tommy’s participation in the MFW will be a new and great milestone in the brand’s story.
