The luxury automotive brand, Ferrari, has recently rushed into the NFT market at a formula1 speed. The Italian motor giant’s racing division, Scuderia Ferrari, will partner with Velas Blockchain to jointly produce exclusive digital content.
The collaboration is stated to be long-term, making Velas responsible for the team’s non-fungible contributions. This blockchain-based promotional material will span the company’s wide range of racing endeavors, including both the F1 and Esports teams, and will therefore feature some of the greatest race cars ever to grace the circuit.
It's no secret that recently many motor racing teams have jumped into the NFT locomotive to increase the public's engagement. However, to date, the Tezos blockchain plays host to the majority of F1-based NFT collections, and it will therefore be interesting to see what Velas brings to the large community of NFT fam.
Just to note. Velas Blockchain is a Swiss start-up running an Ethereum Virtual Machine on a fork of Solana and promises incredible transaction speeds that will compete with the upcoming Ethereum 2.0 blockchain, setting itself up as a global player in the blockchain and NFT sector. Now with Ferrari on their side, they have the launchpad required to make a splash in the crypto space.
