In 2014 Joseph Leflore gained viral fame after sharing a Vine video of himself and his little brother singing "Ohmygod". Unbeknownst to many, this popular sound had actually originated when Joseph was playing the well-known video game Call of Duty. When his character died, rather than cursing, he sang out "Oh my god, I died." The next day, he and his brother recorded a Vine video, where Joseph redid the sound and his brother was instructed to look delighted. This sound, which originated from a moment of frustration, would go on to be used by countless people for entertainment and even by companies around the world. Together with the help of the Artnerra a German-based Agency, Leflore hopes to reclaim ownership of his video and receive the recognition he has long been denied.